Are We Falling out of Love with Google?
Newly launched websites are increasingly being spidered by Google's robots as normal however the information they obtain isn't being changed into actual page listings for schedules that exceed, in some instances, nine months.
This listings delay is becoming referred to as the "Sandbox" and seems to also affect existing sites that undergo significant design or navigational changes.
As with everything Google related, the precise nature of any filters or algorithmic changes remains purely conjecture as Google never reveals anything about its inner workings.
Empirical evidence however does appear to indicate a delaying filter being applied by Google in order to stop those wanting to unfairly manipulate its search listings.
These short-term spamming techniques involve the establishment of a large number of internet search engine optimised internet sites that connect to each other with the only real goal of manipulating Google's serp's within their favour, without providing any real value to the unsuspecting searcher.
This being the case, Google's motives for delaying the cataloguing of new websites for nine months, would indeed seem honorable in its intentions.
The problem is that owners of legitimate new internet sites are increasingly being denied the chance to put their products before Google's massive audience.
Those of a significantly less than generous nature may say that can be an attempt by Google never to rid the planet of internet search engine spammers, but rather is really a covert operation made to increased advertising revenues as the websites denied organic listings on Google are forced to resort to cover Per Click advertising through Google's Ad Words programme.
Indeed most are now openly asking why Google will not give users the choice to find the fabled "Sandbox" for new internet sites and content, and offer warnings these new sites haven't yet proved themselves through longevity, relevance or popularity.
Rumblings within the web community now explain that the initial quality that first attracted them to Google, the opportunity to easily find new and exciting content, is currently absent from its present offerings and that alternatives such as for example Bing now provide real deal with regards to new and original content.
The a very important factor which has always stood Google in good stead is its capability to adapt and evolve whist mirroring the requirements of the web community.
Only time will tell whether it's mystical "Sandbox" proves to be an anti-spamming filter too much and when Google can once more go back to the affections of the net community.